The Extraordinary Painted-House Village of Tam Thanh near Hoi An
Imagine a peaceful fishing village, completely transformed by artists who worked their magic on the walls of 100 residential houses. That’s the remarkable story of the Tam Thanh mural village in Quang Nam province. Once similar to many other coastal villages in the area, it now firmly stands out on the tourist map for a day trip from Hoi An.
In the summer of 2016, Tam Thanh was selected by a Korean-Vietnamese joint project called Art For A Better Community. The village was chosen to be their blank canvas, inspired by the success of mural villages in Korea. The project aimed to make Tam Thanh the first painted village of its kind in Vietnam.
The joint project included five Korean artists and seven Vietnamese artists, along with local volunteers. They aimed to show Vietnamese people that art could be part of everyday life, no matter where you stand in society. The effort began with about three weeks of wall washing, followed by painting the walls of over 100 residents' houses.
The project was a success, and the village came alive with the paintings. The entire village is now a breathtaking gallery just waiting to be explored. The murals capture the life and soul of the village—from young children playing to fishermen in the ocean. A mix of fantastic pieces offers stunning backdrops for photos.
The painted art around the town didn’t just have a visual impact; it also had a social one. The village itself was chosen not only for the layout of the houses but also to contribute to economic development opportunities in Tam Thanh. Tourists now visit the once-overlooked village, creating more income for locals and making it a successful "art for a cause" project. For example, an entrepreneurial resident who owned a small local café invested 1,000,000 VND ($390 USD) in a sugarcane press a week before the paintings were completed. Sugarcane juice vendors then multiplied with the growth of tourism (5,000 VND - $0.20 USD).
Walking down the village’s single street, it’s common to find locals selling refreshments and handmade crafts. In one house in particular, a tailor and his family are painted on an outer wall with incredible detail. The family started selling tote bags decorated by their young daughter. The asking price for the bags is 100,000 VND ($4 USD). If you’re looking for a way to support the village’s economy, this is it. Since there’s no middleman here, you can be sure your money goes directly to the community.
Since the project’s completion, two other villages in the province have now been painted. The new mural villages were created with different local Vietnamese artists to raise awareness about each community’s issues. Tam Hai Island was redecorated to highlight the serious waste problem the population faces due to the lack of treatment plants. Another village on An Binh Island was painted to raise awareness among locals and tourists about the importance of environmental protection.
How to get there
Route No. 1: Cross the large Cua Dai bridge. Once you’ve crossed it, continue onto Duong 129/Duong Ven Bien. Stay on this road for 33 kilometers. Upside: this route has light traffic, no traffic lights, and no trucks or buses. It’s a great direct route to the village but offers little to see. You’ll eventually reach a crossroads. Turn right toward Tam Ky town, while the left will take you toward the mural village; stay on Road 608 as it turns twice before reaching a bridge. Cross the bridge, and you’ll arrive at Thanh Nien Road. Finally, turn right to reach the village. This route takes about an hour.
Route #2: Cross the large Cua Dai bridge. Once you’ve crossed it, continue onto Duong 129/Duong Ven Bien. Stay on this road for 12 kilometers, then turn left onto Road 613, where you’ll continue for 1.5 kilometers until you reach Thanh Nien Road. Finally, turn right and drive 23 kilometers to the painted village. For most of the trip, taking Thanh Nien Road will take you through a much more local part of the region. The journey takes about an hour and a half.