Travel agencies: booking trends for summer 2025
At the Seto forum (Association of Travel Agents), it was highlighted that, despite an uncertain geopolitical context, summer bookings are showing a slight increase (+1.4% overall as of the end of April), with +1.6% on medium-haul and +0.6% on long-haul flights. This growth is supported by an expected revenue increase of +2.9% and an average basket rise of +3.2%.
In terms of destinations, the Greek islands remain at the top despite a slight decline of -1%, the Balearic Islands are gaining ground (+2%), and Tunisia stands out with strong growth (+13%) thanks to its excellent value for money. For long-haul, Mauritius continues to dominate (+9%), while the United States is experiencing a downturn (-14%), behind Indonesia (-6%) and ahead of the Dominican Republic (+4%). Finally, French Polynesia (+16%) and Vietnam (+41%) are emerging as booming destinations.
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In terms of destinations, the Greek islands remain at the top despite a slight decline of -1%, the Balearic Islands are gaining ground (+2%), and Tunisia stands out with strong growth (+13%) thanks to its excellent value for money. For long-haul, Mauritius continues to dominate (+9%), while the United States is experiencing a downturn (-14%), behind Indonesia (-6%) and ahead of the Dominican Republic (+4%). Finally, French Polynesia (+16%) and Vietnam (+41%) are emerging as booming destinations.
Read the article