TikTok Tests Hotel Booking in the United States

TikTok is currently experimenting with a hotel booking feature directly integrated into its app, in partnership with a well-known specialized platform. American users can now search for and book accommodations without leaving TikTok. Meanwhile, content creators with over 1,000 followers can promote hotels and restaurants in the U.S. and earn commissions or vouchers for bookings. This test, limited to the U.S. market for now, aligns with the trend of social commerce. There’s no doubt this initiative will be closely watched by major players in the online travel industry.

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Not sure this is a great idea... Oh well, gotta go with the times, I guess 😏 I don't care, I sleep in my car 😉

What’s curious is that they’re relying on Booking.com, yet when I was looking at hotels in the US for next month, I noticed that a lot of chain hotels like Motel 6 or Super 8 aren’t on there anymore—even though they’re still on Expedia…

And anyway, a lot of small American hotels or motels aren’t on booking platforms at all… they don’t want to pay commissions or have prices dictated to them.