Distillery in the Valley of Roses
FR

Translated into English.

Original post
NI
Hi,

Does anyone know the address of a rose flower distillery in the Valley of Roses / Kelaa M'Gouna? A traditional distillery, not just the tourist shop.

Thanks a bunch!

Nicolas :-)
ME Mezgarne Globetrotter ·
Hi Nicolas,

Are the factories in Grasse that allow visits to their premises "tourist traps"?

The distilleries are all in Kelaa M'Gouna—there are two, maybe three if I remember correctly. Visits are by appointment only, and they’re "companies," not tourist traps.

You should also ask yourself why they’d agree to let you visit, taking up a manager’s time to show you around?

You’re clearly looking for something "different" in Morocco. You won’t really find that on a forum, but by taking the time with people. The difference between a tourist trap and the real deal is the time you spend with locals, chatting and building connections.
Des infos pour vivre et travailler au Maroc : http://o-maroc.com
KA Karoll46003 Regular ·
Registered on March 14, 2014, this Monsieur Nico, whom I greet, must not look too closely at the information on this site lol!!! So apart from tourist hotels, what else is there??? It’ll come, haha! It’s true that in Europe there’s nothing like this lol!!! No factories! No hotels! No tourist scams—just the good life!! lol!!!
Karoll
MA Mariespagne Globetrotter ·
Hi, I visited a distillery in Kelaa M'gouna without an appointment.... A gentleman all to myself, of course, to whom I gave a tip at the end. Then there’s a little shop (what’s more normal?).... Wine cellar tastings in France are designed to make you buy their wine, right?)...

You should also know that all rose extracts are not sold at all in Morocco but are sent abroad (France, USA) to make very expensive perfumes. It’s incredible, but everything you’ll find in the nearby shops isn’t good quality. There are ten or even a hundred kinds of day cream. A study will be done soon to find out which is the best (source: a local pharmacist)...

Best regards, Marie
MARIE "Chaque voyage se vit différemment même si la destination est la même; c'est notre état d'esprit du moment et nos rencontres qui en font la différence"
ME Mendouga Veteran ·
despite the sarcastic replies......I’d ask the same question!! Last year, I passed through El Kelâa des M'Gouna and saw dozens of stalls from my taxi, all with bright pink bottles on display!

After that, I was taken to a tourist "shop"... there was indeed a still in the next room—people seemed to be cleaning it... But in the shop, I had to ask 3 or 4 times for rose essential oil before being told it wasn’t the season!.....even though it keeps for several years... Apart from creams, toilet water, and little soaps supposedly made with rose essence, I didn’t find anything interesting! I also wondered where the distilleries were and what happens to the rose essential oil!?

In my opinion: 1. Either it’s not produced there— 2. Or it is, but in well-hidden distilleries that aren’t open to visitors... 3. And the rose essential oil—so precious—must be mostly (99%?) exported!! Otherwise, why can’t you find any...neither there nor in Marrakech!!!

It’s the same with argan oil! ...you find cooperatives everywhere along the road...even where there are no argan trees.....and the demonstrations in these places aren’t convincing at all! You can’t possibly produce liters and liters of argan oil by crushing the kernels the way these women do.... They’re certainly underpaid for playing their role in front of tourists ready to believe anything.... The argan oil products, on the other hand, *seem* authentic!?!

The real problem in Morocco is the sudden influx of tourists....and the high demand for local products that were handmade...just 10 or 15 years ago...but now I have more and more doubts...about their origin, and it’s starting to smell more and more like China in the souks!!...what a shame!

Honest Moroccans, tell us the truth!!! Thanks in advance
ME Mendouga Veteran ·
Now that sounds a bit more plausible... but the study to figure out which one is the best, haha! Let me laugh. Best in what way? First, we’d need to check how many actually contain real rose essential oils!... so expensive. Around 10,000 € per liter!!... (in Europe, in a 10ml bottle)
NI Niico73 Regular ·
Registered on March 14, 2014, this Mr. Nico whom I greet, must not look too closely at the info on this site lol!! So apart from tourist hotels, what else is there??? It’s coming lolol! It’s true that in Europe there’s nothing like this lol!! No factories! No hotels! No tourist scams—just the good life!! lol!!!

Thanks for your very constructive reply.... Please, don’t waste any more of your precious time replying to me—I don’t think I’m worth it....

Regards...
ME Mendouga Veteran ·
Nico is asking a question... so either we give him an answer or we say nothing! He definitely signed up to find out what to do or how to go about things in a country he doesn’t know... We’ve all been in the same situation, right? Give him some useful answers! Thanks
NI Niico73 Regular ·
Nico asked a question......so either we have an answer for him....or we say nothing! He certainly signed up to find out what to do or how to do it in a country he doesn’t know..... We’ve all been in the same situation, right? Give him some useful answers! Thanks

Thanks for your contribution and the previous ones—I know Morocco a bit since I’ve been there four times already... and like France, Morocco has big scams and very honest artisans. I don’t want to end up in the Valley of Roses buying made-in-China stuff... but organic and eco-certified products do exist....
ME Mendouga Veteran ·
In my opinion, it'll be tough to find..... and the problem is that drivers (and guides?) take you where they can make a margin.... so where the scam is the biggest!!!! But if you've found one, let us know....! Thanks.

For my part, after 30 or 40 visits to Morocco.... I can see that things have changed and that "local" products are more and more fake!!!! Poor quality and always more expensive... go figure why!?!
NI Niico73 Regular ·
In my opinion, it'll be hard to find..... and the problem is that drivers (and guides?) take you where they can make a margin.... so where the scam is the biggest!!!! But if you've found it, let us know....! Thanks. Personally, after 30 or 40 visits to Morocco.... I can see that things have changed and that "local" products are more and more fake!!!! Poor quality and always more expensive... go figure why!?!

I’m thinking of this address? Now, there might be some trickery... like it could exist or does exist (sorry Karoll...): "After two years of restoration fully funded by LABORATOIRE HÉVÉA, the KASBAH DES ROSES opened its doors in April 2009. Lahcen and his family warmly welcome you there to offer you an authentic stay in Berber country, right in the heart of the Valley of Roses. During the blooming of the Damask rose (April-May), you’ll witness the harvest and distillation of this aromatic jewel on-site." Hévéa is a European lab that markets organic products certified by ECOCERT...
ME Mendouga Veteran ·
Oh great! Here’s an address that seems legit. Now, the question is whether it’s open for visits! It looks like they distill the very delicate floral buds on-site—but their website isn’t very clear about what happens to the rose essential oil. You can kinda tell they export it, given how much it sells for here!
NI Niico73 Regular ·
Oh great! Here’s an address that seems legit. Now, the question is whether it’s open for visits!?... It looks like they distill the very delicate floral buds on-site—but the website isn’t very clear about what happens to the rose essential oil. You can see why they’d export it given the price it fetches here!!!

After emailing the Hevea lab, it seems visits are possible since the business is still family-run.... As for the price, I’m not sure—I think the entire production is sold to Hevea, which explains the high costs. So, this is the kind of place I’m looking for in the valley, not the shops in Kelaa. Apparently, there are two big distilleries in Kelaa, but they’re not open to visitors...
ME Mendouga Veteran ·
Thanks for the tip..... I’ll definitely spend a day or two there next time! The hikes in the area must be beautiful too. Have a great stay!

P.S. The price of rose essential oil is relative to the delicacy of the flower, its fragility, and the subtle aromas it gives off. But the price in Morocco—if you can buy it—should be much lower than in Switzerland or France! If you get the chance to buy some, it’s a very precious gift for those (guys or gals?) who know and appreciate essential oils. Rose oil is renowned for its cosmetic properties.
MA Mariespagne Globetrotter ·
but the study to find out which one is the best hahah!! let me laugh.

I don’t know if you understood; I wasn’t talking about essential oil because that’s a sure thing—it’s exported to big European and American perfumeries. I was talking about the “face creams” that fill the shelves with misleading labels. The study we’re preparing was confirmed by a pharmacist over there who couldn’t answer my question: which one is the best. During the study, they’ll calculate exactly which cream has the most natural rose-based ingredients.... A little tip I was given: the pinker the cream, the less natural it is (chemical product).... At the distillery, I was able to buy rose water, the only natural product left in Morocco (don’t confuse it with the stuff sold in the stalls!!!).

In the region, I was there for the festival last year and saw the women picking roses, bringing them in sacks to be weighed... When you see that work, it’s no wonder rose essential oil is expensive.

Best regards, Marie
MARIE "Chaque voyage se vit différemment même si la destination est la même; c'est notre état d'esprit du moment et nos rencontres qui en font la différence"
AB Absari ·
Thanks for the tip..... I’ll definitely spend a day or two there next chance I get! The hikes in the area must be beautiful too. Have a great trip!
BA Bassou66 ·
hi, welcome to the Valley of Roses. for distillation, we always work with fresh roses, and the roses of the day. To see how distillation is done, you should come during the rose season, late April to late May. We have an artisanal distillery at the entrance of Kelaa M'gouna, about 1 km away (ROSARGANE). I’ll explain the process and tell you about the rose. The distillery is always open for demonstrations, but we only distill during the rose season, which lasts 25 to 30 days. And for the Rose Festival this year, it’s May 8th, 9th, 10th, and 11th.

ME Mezgarne Globetrotter ·
Hi Bassou,

Could you send me your phone number in a private message? One of my clients has been trying desperately to reach you for a month.
Des infos pour vivre et travailler au Maroc : http://o-maroc.com
BA Bassou66 ·
Hi Mezgarne, I can't send you a private message because I don't participate much in the forum. Here's my number: 0699107755, I'm still around. Thanks, and if you get the chance to come, you're welcome.
NI Niico73 Regular ·
Hi,

Thanks Bassou for your reply. We’ll be in Kelaa on Friday, May 23rd around 4:00 PM, hoping your distillery will be running then. Can you tell me if you produce organic products? Coming from Ouarzazate, could you let me know exactly where you’re located?

Thanks in advance,

Nicolas
BA Bassou66 ·
Hi there, Thanks for your message, Niico. At that time, I’ll be around. The operation depends on the roses, Niico, because we’re starting to see little rose buds now. In about 10 days, we’ll begin distillation, inshallah, and it also depends on the weather. As for the products, they’re good quality and organic. To find us, we’re at the entrance of Kelaa M’gouna, about 1 km away when coming from Ouarzazate—there’s a sign on the left marked ROSARGANE. We’re also in the 2013 *Guide du Routard* if you have it, Niico.
NI Niico73 Regular ·
Okay, thanks a lot! We’ll stop by your place on Friday the 23rd, but the distillation might be over if you started about 10 days ago! I got in touch with Isabelle in France, who gave me Ali O.’s contact info—is that you?!

It seems like your products are high quality, and we’re not looking for "made in China"... There’ll be three of us, and we’re after something traditional, artisanal, and the chance to chat about the production process. We’ll be staying in Agoulzi that evening...

Looking forward to talking about your beautiful craft and passion...

Nicolas
BA Bassou66 ·
Yes Niico, those are the coordinates Isabelle (Ali Ouarmassi in Agen) gave you. It's me who’s in the shop, and the distillery is right next door. Hoping the roses will hold up in this weather! You’ll be staying at Arlette’s in Agoulzi—I know her very well. Say hi to her for me. She came last year, end of April I think.
NI Niico73 Regular ·
Yep, we’ll be staying at ARLETTE’s place... and happy harvesting! See you on the 23rd! I’ll get back in touch a few days before to check if the roses are still in bloom...
BA Bassou66 ·
hoping the roses will still be around at the end of May so you can enjoy them, Niico.
BA Bassou66 ·
Hey Niico, for the products, they’re also sold in France. It’s really well-known—Rosargane, in the south of France in Agen. There’s also a lab called ARGANESSENCE LABORATOIRE. Just search online for "rosargane" or "arganessence laboratoire," and you’ll find the contact details.
NI Niico73 Regular ·
Since in a month and a few days, it's vacation time :-) .... it's easier to come buy them in Kelaa! I'll be accompanied by two retired teachers, and they'd love to get all the explanations about the distillation process.... hoping the harvest won't be over, which might be the case by May 23rd! Are the buds still swelling nicely?

All we have left to do is look for the Rosargane sign 1 km before Kelaa :-)
BA Bassou66 ·
for the roses, there are still only small buds.
KA Karoll46003 Regular ·
Just so you know! The Rose Festival (MOUSSEM) starts on the first and second weekend. Lots of activities and distillery visits—the valley will be in early bloom!!
Karoll
KA Karoll46003 Regular ·
Just so you know! The Rose Festival (MOUSSEM) starts on the first and second weekends. Lots of activities and distillery visits—the valley will be in early bloom!! Get out of your taxi and take a stroll; I can tell you, you’ll find a warm and truly peaceful welcome! Yes, the oils are used in cosmetics worldwide, and they’ve got to make a living—plus, everything is done by hand, from the harvests to the labor. Stop getting ripped off by guides and others—just go for it! You won’t be disappointed, and with a bit of luck, you might even witness weddings!!!
Karoll
BA Bassou66 ·
hi Nico, for the Rose Festival this year, it’ll take place on May 22/23/24/25—that’s during your trip.
KA Karoll46003 Regular ·
Hi, but the first one took place from May 9 to 11, 2014
Karoll
BA Bassou66 ·
hi, they changed the date of the Karoll festival
KA Karoll46003 Regular ·
Hi Lahcen! Could you tell me where you live? Because I’m heading to El Kelaa M’Gouna from May 9th to 12th, 2014. I’d love to know if the rose harvest will have started by then. Thanks! Have a great weekend, Karoll
Karoll
KA Karoll46003 Regular ·
WHAAAAAAAAAAAAAAAT?!!!!!! What about my hotel reservation? I'm gonna call the owner! Thanks for your reply!
Karoll
BA Bassou66 ·
How long do you want to stay, Karoll?
KA Karoll46003 Regular ·
Thanks Lahcen! Really disappointed about this date change! So I called Kasbah Chems, and indeed, the festival seems to be postponed (instead of booking for 3 nights, I’ll just book for one night, that’s all!). Thanks for letting me know! So I’ll change my monthly trip plan! Nothing’s stopping me from coming to see you, since my itinerary was to continue after the festival to Msemrir (the Dades Gorges), Agoudal, Ait Hani (the Todra Gorges), Tinerhir, Goulmima, then head back to Ait Hani via the Todra Valley and on to Ait-Ben Haddou, and visit the Ourika Valley before returning to SAFI! See you soon for a visit—I’m just sorry I won’t know if I can attend the Rose Festival! Thanks again!
Karoll
KA Karoll46003 Regular ·
Well, one night instead of three! From May 9 to 10, 2014 !
Karoll
ME Mendouga Veteran ·
To wrap up... when is this moussem? And how many are there? May 9-11? Or from the 28th to the 30th? I thought the dates were set in advance? Or does it depend on the harvest? And who decides when the festival starts? I'm so confused!

Thanks for being more precise!
KA Karoll46003 Regular ·
Hi Madeleine. Believe me, I’m really annoyed because I’d planned my upcoming monthly trip down to the last detail. Yep, the festival’s been postponed (according to Bassou, he’s working at the distillery there) to May 23–24–25, 2014. The harvest? No, because they start distilling at the beginning of May, and as for who decides… ?? That’s the latest news, confirmed by the owner of the hotel where I’d booked. Take care, and I’ll keep you posted if anything changes.
Karoll
ME Mendouga Veteran ·
So we still don’t know who’s calling the shots?? The local authorities? The Caïd? ... so planning anything in advance for the moussem is a lost cause!?!
BA Bassou66 ·
Hi, for the date change, it’s the festival organizers and also the Fédération Interprofessionnelle Marocaine de la Rose à Parfum (FIMAROSE) who decide. And for the dates this year, it’s May 22/23/24 and 25 instead of May 8/9/10 and 11.
ME Mendouga Veteran ·
Okay, thanks.....this makes sense that the festival takes place during the harvest (or at the end?) and that it’s decided locally. Which proves it’s not just a tourist event!!!!... but that doesn’t make things any easier for us!

Thanks for the info!
BA Bassou66 ·
yes, but the issue is that some people are already planning their trip for this time, and also making hotel reservations. Normally, you shouldn’t announce the date at the start—only when you’re sure—because visitors want to see the roses, the festival, and its activities, like the Rose Mass, the Rose Carnival, etc.
ME Mendouga Veteran ·
Yes, of course... we'd love to know in advance and for it not to change anymore... how can we do that?
BA Bassou66 ·
Hoping to have a fixed date for the festival so that visitors are aware of it from the start
NI Niico73 Regular ·
Well, thanks Lahcen for all this info! So many changes... and for us, well, it’ll happen during our trip on the 23rd as planned for a while now... It’s true that for reservations and flight tickets, it’s not easy. I’m still waiting for confirmation of our booking from Arlette...

The roses are really behind schedule...

Looking forward to chatting with you all! :-)
BA Bassou66 ·
It’s been a week since I saw Arlette—she says hi, by the way. I told her she’s got customers coming on the 23rd, and she asked how I knew. I said I met Niico online.
BA Bassou66 ·
I saw the festival program—23rd is the day of the Rose Mass and the carnival. You're lucky to see it!
NI Niico73 Regular ·
I emailed them two days ago to confirm (I'm still waiting for their reply) and told them I planned to stop by because the distillery is legit and organic, and that you're really nice in emails! And good news—even though I thought the roses would be done by now!!!

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