Travel news · Japan

In 2024, Japan welcomed 36.8 million foreign tourists, far surpassing its previous 2019 record. This performance is driven by a weak yen, ambitious tourism policies, and the appeal of its landscapes, traditional and modern culture. Despite this momentum, the country faces overtourism challenges, particularly in Kyoto, where measures like increasing tourist taxes aim to promote more sustainable tourism. The government aims to double visitor numbers by 2030 to strengthen this key sector of the economy. Read more...