Travel news · United States

TikTok is currently experimenting with a hotel booking feature directly integrated into its app, in partnership with a well-known specialized platform. American users can now search for and book accommodations without leaving TikTok. Meanwhile, content creators with over 1,000 followers can promote hotels and restaurants in the U.S. and earn commissions or vouchers for bookings. This test, limited to the U.S. market for now, aligns with the trend of social commerce. There’s no doubt this initiative will be closely watched by major players in the online travel industry.

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Travel bookings to the United States are seeing a significant drop in France for summer 2025, with over a 30% decrease in the spring and around -11% for summer departures.

Several reasons explain this disengagement:

an unfavorable exchange rate at the start of the year, very high prices on the ground (accommodation, dining), negative experiences with immigration, as well as a political and social context perceived as off-putting (civil rights, safety, tense social climate).

Tourism professionals also note difficulties for Florida and some Southern states, while destinations like New York and Orlando are faring better.

The recent drop in the dollar and airfares could, however, encourage last-minute departures, and tourism stakeholders are betting on a gradual recovery starting this autumn, with major events planned for 2026 like the World Cup or the 250th anniversary of the United States.

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